Executive Group Data Strategy Director

  • UnitedMasters
  • Brooklyn, NY | Los Angeles, CA
  • May 09, 2023
Entertainment Executive Marketing Media

Job Description

Who We Are

We are a well-established independent agency and thriving music business, built to help ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do. 

We are an entrepreneurial business – not a traditional “ad agency.” That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. We’re unapologetically ambitious, but we’re also a tight-knit crew. 

We are looking for an Executive Group Data Strategy Director to join UnitedMasters!

What You'll Do

  • Overseeing, guiding, and enforcing the planning, execution, and delivery of Cultural Intelligence, inclusive of, but not limited to client deliverables, United Masters feedback and product insights, and research to be leveraged for marketing and sales
  • Helping lead business development opportunities with brand partners by helping drive entrepreneurial ideation that sparks creative solutions
  • Applying strategic rigor to the interrogation of, and inspiration for, ongoing and future brand offerings
  • Critically analyzing tools, formulas, and models that allow the team to identify and solve for the "real” problem, quickly assessing how our tools can be best leveraged and find a workaround to overcome their limitations
  • Exhibit a builder mentality for the betterment of the company itself; helping deliver upon our goal of igniting the power of cultural capital for the most ambitious brands
  • Ensuring the quality, clarity, and accuracy of the data reported
  • Identifying ways for clients to invest more in our data expertise

Knowledge, Skills and Abilities

  • Visionary team leader capable of building data products and department growth
  • Formalized data/marketing-specific training
  • Substantial grasp of social data tools
  • Excellent quantitative and research skills and proven data interpretation capabilities
  • Exceptional verbal and written communication as well as data visualization skills
  • Have a curious mind and a passion for understanding what drives consumers & culture  

Minimum Qualifications

  • 10 years of experience translating data’s potential within marketing/advertising 
  • Established/desired practice of informing and measuring the cultural impact of commercial work
  • Demonstrated expertise in social intelligence, social media analytics, and/or media performance data                                                                                        

Preferred Qualifications

  • Deep experience with advanced analytics concepts
  • Proven ability to think creatively about data collection, manipulation and application
  • A vetted track record collaborating with strategy, media, and/or creative teams 
  • Expertise in quantitative and qualitative research methodologies
  • Leading teams in the development of developing measurement plans and campaign learning agendas


About UnitedMasters 

UnitedMasters has over 1.5 million artists on its platform and is growing rapidly. Brands like Diageo, Ally, and ESPN come to UnitedMasters to partner with these artists and play a role in moving culture forward. In the past year, UnitedMasters subscribers have grown rapidly. With $170M raised to date and valued at $550M, UnitedMasters is backed by Andreessen Horowitz, Apple, Alphabet (aka Google), and Disney amongst others. Over the last year, UnitedMasters artists have used our platform to land sync deals with major brands including the NBA, ESPN, Overtime Elite, Bose, Warner Brother Studios and in the NBA video game 2k. These deals give them additional money for their work and increase their exposure.

Salary Hiring Range: $230,000 - $250,000

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.  We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. 

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.  If that ends up being the case, the updated salary range will be communicated with you as a candidate.

The salary range above is for the NY/CA.  As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.